iQuisitions – Why it makes sense.

Apple recently acquired the Beats moniker for $3,000,000,000 (A lot of zeros). It also managed to rope in the head of the Nokia Lumia Imaging Department, Ari Partinen. Beats has been known for it’s high end headphones and speakers and more specifically the original boomsound speakers in the HTC One. Lumia Imaging on the other hand, was responsible for the superior optics and camera quality which is has now become an industry standard for all Nokia devices. People think this is more of a brand marketing that is taking place, but in reality Apple has really thought through it’s iQuisitions.

Ari Partinen, the imaging genius.

Ari Partinen, the imaging genius.

Let’s go over Beats first. Beats Electronics is an American company which makes audio related equipment such as earphones and headphones. However, recently it had launched it’s own music streaming service which went by the name ‘Beats Music’ . This was a move to counter the growing popularity of Spotify. HTC had a 25% share in Beats in 2013. That share percentage had translated into something which HTC phones are known for till date, the ‘BoomSound Speakers’. The fact that there was a Beats DSP Manager on board the phone made music fanatics go crazy. The speakers were one of the key factors in the selection of the HTC One as the Phone of the Year by so many magazines. Now with Apple not owning 25% but the complete 100% we can expect to see some superior audio quality tinkling down into the iPhone’s DNA. Anyone wanting a BoomSound iPhone? That would eliminate one of the biggest weakness of the iPhone and would make the speaker one of it’s biggest strengths.

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An iPhone with Boomsound speakers powered by Beats.

Now other than the iPhone getting some Beats love, we can expect to see some makeovers to iTunes. Music was the field with which Apple reached into the mainstream market. The iPod had changed the music industry forever. Now with Apple having their own iTunes streaming service dubbed iTunes Radio as well as Beats Music we can expect to see a surge in revenue. Maybe this was the boost Apple was looking for it’s music division. The addition of the high end headphones brand will definitely push iTunes further and will enhance consumer growth for Apple as a company. They can also roll out offers with either Beats Music or iTune Radio to promote each other along with pushing the sales of headphones even further.


New Apple Executives: Jimmy Iovine and Dr. Dre with Tim Cook.

Why did Apple rope in Ari Partinen though? Well the iPhone 5s’s 8MP camera is becoming lacklustre in today’s ever growing camera optic war. Who was winning that war? The Nokia Lumia series. Who was the head of that department? Ari Partinen. Apple has always kept imaging in the limelight of it’s press releases whenever it announced a new iPhone. But now, that department needs some new personnel, some new ideas and some new optics. Who can provide that the best? The head of the best camera department. If Apple manages to fit a PureView camera with a mammoth resolution sensor along with a Zenon flash, camera enthusiasts will be all over the phone. It will drive sales even more and it would be difficult to get one without waiting for weeks. Apple hopes that Ari can help it achieve this and make the iPhone imaging experience one of the best if not the best.

A bad mockup of Ari Partinen’s hopeful influence on the iPhone.

Apple has started picking up some key players in the market to forward it’s own arsenal. With a lot more cash in hand, Apple can soon go out on a shopping spree. Only time will tell what’s Apple’s next target. So what do you guys think? Was the acquisition a good one or a bad one? Let us know in the comments below. Thank you for reading and have a good day ahead.

Whatsapp – Now a Soon To Be Facebook Company

Yes,it’s happening. After being rejected by Snapchat, Facebook laid it’s eyes on the all-time popular Whatsapp Messenger. Facebook is going to acquire the 4 year old application for a staggering 19 Billion$. To put things into perspective, Whatsapp was valued far more than many other companies which make touchable goods and not a single application. Some of the biggest names include Macy’s and Activision – Blizzard. So what resulted in Mark Zuckerburg wanting to purchase this hugely popular app or is it just that Facebook wants to dominate teenager’s time? Like first Instagram, then an attempt on Snapchat and now Whatsapp. Let’s find out.

Mark stated that this acquisition will certainly help them to reach more users and also expand their markets. He even stated that the messenger is not receiving much attention in the US since majority of it’s users come from Asian countries such as India. However he stated that Whatsapp CEO Koum and he, himself don’t seek to make revenue by introducing ads in the messenger as Koum assures that the messenger would be free of ads. Mark intends to keep Whatsapp as a standalone app, just like the Instagram app Facebook had acquired for a now meagre 1 Billion$. In addition Jan Koum will join the Facebook Board of Directors.

Jan Koum, The founder and biggest stake-holder of Whatsapp.

Jan Koum, The founder and biggest stake-holder of Whatsapp.


Mark Zuckerberg.

The main reason however for buying the messenger is it’s mind-blowing growth rates. It gained 450 million users in a period of 4 years and it adds about a million new users everyday. These rates crush the growth rates of huge rivals such as Twitter, Skype and even Facebook itself. Mark says this is something which has never been seen or done before in the history of the world.


Personally speaking this acquisition will open a whole new era for Facebook and Whatsapp. The way Instagram and Facebook are synced now is just gorgeous. Facebook let Instagram run as it was running earlier and just added some new features over time. This trick worked out amazingly well for them. With them intending to do the same with Whatsapp, the rates will not falter, but grow at a much more rapid pace. The world’s most popular Social Network and one of the world’s most popular Messenger together? Yes please.

For Facebook, it’s just another big acquisition which will boost their user base by a mile. For Whatsapp, its just another day when some tech geek with a brilliant idea becomes a billionaire. For users, it’s the best of both worlds. Personally, I am very keen to see the direction both these companies will take now. Maybe we hear after some months that even Twitter is being bought by Facebook. Only time will tell, but now I am pretty psyched. Are you too?